Friday, October 15, 2010

Logo Design History


1. Apple:
-          The logo showed a small apple sitting under a tree with Apple Computer Co set into the frame of the picture.
-          The original version was replaced with the rainbow colored logo and it brings to mind that people must pursue their dreams.
2. Google:
-          Google is known as a strong leader of the web-search industry and its goal is to provide relevant information to its customers.
-          Every once in a while the company uses different features of the logo to refer to illustrators birthdays or holidays.
 
3. McDonald’s:
-          The golden arches of McDonalds “M” are one of the strongest most recognizable logos of our day and the arches symbolize a place to hide under to escape.
-          Like Coca-Cola and Nike, McDonald’s logo has been seen more broadly as a symbol of capitalism or globalization since they are the most famous American corporation.
4. Starbucks:
-          The worldwide coffee fact is that Starbucks first began in 1971 when the founders opened their first store.
-         The logo shows the lady and the water dates back to the old sailor tradition of transporting coffee and coffee trade.

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